Does AI recommend your company, or your competitors?
ChatGPT, Perplexity and others now answer the question of who makes the shortlist. Before a human ever visits your website.
What AI systems say about your company. 45 minutes, three findings.Executive briefing with live demonstration. No sales presentation.
This is happening right now, while you read this page.



Real AI answers, documented unedited (June 2026). The providers named win the inquiry. The ones not named do not exist for this buying process.
This is a revenue question before it is a technology question. AI-referred visitors convert at 14.2 percent, versus 2.8 percent from traditional search. Whether your organization appears in AI answers decides who receives those inquiries, you or your competitors.
60%
of all searches now end without a click. AI summaries answer the question before users reach any website.
Bain & Company, 2025
14.2%
conversion rate from AI referral traffic, versus 2.8% from traditional search.
Exposure Ninja, 2025
90%
of B2B buying will be AI agent intermediated by 2028, pushing over $15 trillion of spend through AI channels.
Gartner Strategic Prediction
+10.9
percentage points in return on equity: the lead of organizations with AI-savvy boards.
MIT Center for Information Systems Research, 2025
The next step, at your pace
Two entry points, two levels of commitment. Both lead to clarity.
The AI Visibility & Representation Report 2026
How AI systems decide which organizations get recommended, and which stay invisible. The annual ABL report for decision-makers.
Request via business email
Get the reportExecutive briefing: three findings about your company
45 minutes with the advisor, with live demonstration. No sales presentation. Within a few business days afterwards you receive your personal AI Visibility Snapshot: three concrete findings about your company, documented to keep and share.
45 minutes
Pick a timeThe shift behind this
From search engines to answer engines
Search engines delivered lists, humans evaluated. Answer engines deliver synthesized explanations and direct recommendations, no click required.
Visibility was placement. Now it is structural inclusion.
The two-step risk model
01 · Visibility as a threshold
Organizations either exist within AI decision frameworks or they do not. This is binary. Below the threshold: systematic exclusion from vendor comparisons and market summaries, regardless of actual capabilities.
02 · Representation as a risk
Once visible, the portrayal matters. AI systems compress complex profiles into simplified summaries. Inaccuracies compound as AI systems reference prior AI-generated content. Correction becomes harder over time.
What the AI Visibility Advisory is, and what it is not
Not SEO, not content marketing, not ranking tactics, not growth hacking.
Institutional positioning and governance: executive-level assessment, representation audit, board-level accountability structures.
What an assessment surfaces
From a recent analysis of a Swiss premium consumer brand: AI systems did not recognize the company in its own category, described it through its distribution model instead of its products, and rated its highest-margin segment as least visible. None of this was known internally. All of it was already shaping buying decisions.
No client names, consistent with confidentiality rules.
Ready for the next step? Get the report · Book the executive briefing
Who the AI Visibility Advisory is for
Not everyone. The AI Visibility Advisory is for:
Decision-makers
- •CEOs and founders
- •Board members
- •Strategy leaders
- •Governance-aware organizations
Organizations exposed to
- •Competitive AI-mediated comparison
- •High-margin services vulnerable to positioning
- •Authority-driven business models
- •Complex value propositions requiring accurate synthesis
If you are satisfied with your current inquiries and returns, you do not need us. Or perhaps you do?
Who you work with

Sergio D'Alberto
AI Visibility & Representation Advisor
25 years in IT and product delivery, including 16 years in Microsoft's Azure engineering organization running cloud and AI adoption programs. Today he leads ABL (AI.BUSINESS.LIFE.), a Swiss advisory helping organizations translate AI potential into clear decisions and sustainable adoption.
The working principle: clarity over hype. The advisory is delivered personally. Assessment, analysis, and executive roadmap come from the advisor in the room, not a delegated team.
Frequently asked questions
Is this SEO?+
No. SEO optimizes placement in ranked result lists. This advisory governs whether and how AI systems describe, compare, and recommend your organization. Search engine optimization remains useful, but it does not answer the question of what ChatGPT or Perplexity say about you.
Do you implement?+
No. The advisory is deliberately limited to strategy and decision clarity. Implementation is handled by your internal teams, your existing agencies, or the ABL partner network. This separation preserves independence and decision quality.
What does it cost?+
The investment range is disclosed after the initial call, depending on scope and depth. That way the engagement is matched to your situation before numbers are introduced.
How long does an engagement take?+
The full advisory runs over six months: assessment, executive summary, risk overview, executive roadmap, handover. For smaller starting points there is a shortened orientation variant with a focused report and a roadmap discussion.
Which AI systems do you examine?+
The systems your stakeholders actually use: ChatGPT, Perplexity, Google AI Overviews and Gemini, Microsoft Copilot, plus the underlying sources these systems draw on to form their picture of your organization.
Who is this not for?+
Rarely for organizations whose demand already exceeds their capacity, or whose acquisition works exclusively offline: network, affiliations, personal referrals. Even then it becomes relevant the moment you also want to be found on the internet and in ChatGPT and co.
What happens in the executive briefing?+
45 minutes, three concrete findings on how AI systems portray your organization today, with a live demonstration. Plus questions on strategy, team, customers, and business model, to understand whether and how we can help. No sales presentation. You decide afterwards whether going deeper makes sense.
Ready for the next step? Get the report · Book the executive briefing
Does AI recommend your company, or your competitors?
The calendar opens here on the page. 45 minutes, three findings, plus your Snapshot to keep.
Not ready yet? Get the report